www.thedetour.co.uk is run by online media co and was launched in August 2001

The typical thedetour.co.uk users are style conscious 18 -35 year olds with a high disposable income to spend on fashion, beauty and entertainment products. They visit thedetour.co.uk 5 times a month, on average, for guidance on fashion, beauty, music, film and art.

User data

Unique users per month: approx 227,000
Unique page impressions per month: 6,070,283

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